Making use of my Bloglines account, I subscribed to the contemporary literature blog at about.com and learned about a YA novel, "Cathy's Notebook", that's taking full advantage of social networking sites to market the book. Someone is using websites, a MySpace page, and journal pages on AIM to create this character named Cathy and give her some presence in the wired, young adult world. To avoid repeating the "Lonely Girl" fiasco of a few weeks ago on YouTube, the web sites make sure to note that Cathy is fictional, but then invites people to play along. What's interesting to me is that the pages don't identify the publishers of the book. This could be entirely generated by the author. In fact, who's to say there is any book at all? The marketing could have a life of its own.